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Gartner predicts the amount of accept mobile payments customers worldwide will hit 73.four million by 2009 and 190 million by 2012. This represents a tremendous percentage of total cell phone customers (Gartner estimates upwards of 3% with the total user base) and companies should consider this technologies as a possible payment channel comparable with checks, money and electronic funds transfers. Retailers 1st Adopters of Mobile Payments The advantages of mobile payment solutions for retailers are apparent. The ability to accept credit card payments or mobile payments on a wireless device including a smartphone enables retailers to create a host of new, innovative and engaging retail platforms. "Pop-Up Retail," a term coined by Trendwatching.com, is usually a temporary retail space designed to easily draw in crowds in high traffic regions then disappear as soon as buzz wanes. Consider fairs, concerts and also other outdoor venues with huge crowd attendance. Since these events have limited time durations the expense of generating a permanent retail space (plus the infrastructure to assistance it like telephone and web lines) is prohibitive.
But don't write-off these sales just yet - mobile payment systems bridge the gap. With all the swipe of a credit card down the side of a payment-enabled iPhone or Blackberry offers you instant access towards the exact same payment processors you currently use - returning an instant payment authorization and integrating with accounting systems afterward to help keep track of it all.
Future makes use of of mobile payments will extend beyond point of sale activity at events to delivering useful payment tools for in-field staff for example carpet cleaners, repairmen, plumbers, and so forth. hoping to reduce the time among invoice and receipt of funds. Firms creating house calls to talk about a customer's outstanding invoices will probably be in a position to capture a payment instantaneously - providing the consumer an solution to prevent instant disconnection of services. Business-to-Business Corporations Early to Late Majority It's correct that many industries accept mobile payments mobile data solutions for business-to-business clients, but most have focused on account and inventory details retrieval, logistics and routing solutions, and signature capture for goods delivered. Inside the future, firms will move away from invoicing shoppers then waiting 30+ days for payment and can rather go for mobile payment systems the customer uses at time of service or delivery to make payment. B2B organizations will represent the Early to Late Majority adopters of this technologies but its influence are going to be important. The price of managing receivables may be drastically lowered leveraging mobile payment solutions.
In Summary - Brainstorm on how Mobile Payments can Impact Your Business
The multitude of killer applications out there nowadays on our web-enabled cell phones, smartphones and other equivalent devices would happen to be unheard of just 4 years ago - for that reason, brainstorm for the future. You as well as your executive leadership should really engage topic matter authorities, each inside and outside the enterprise, to determine how mobile payments are likely to have an effect on your company model within the brief and long-term. Map out the impacts and start developing a method to ensure that you are proactively capturing the value mobile payment systems give instead of reactively trying to catch up along with your competition. Dataquest Insight: Mobile Payment, 2007-2012 Kelly Brief is an expert in the technologies, small business procedure automation and advertising disciplines. He shares more than 15 years worth of experience daily at kellyrshort.com helping modest and medium providers with actionable advice on growing sales with potent marketing and advertising, lowering operating fees working with organization approach management, and leveraging unified technology to crush competition accept mobile payments.
