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nformal, conversational interview - no predetermined questions are asked, to be able to remain as open and adaptable as you can on the interviewee’s nature and priorities; in the interview the interviewer “goes while using flow”. General interview guide approach - designed to ensure that the same general aspects of information are collected from each interviewee; this supplies more focus as opposed to conversational approach, but nevertheless allows a degree of freedom and adaptability when you get the data in the interviewee.