If you are an emerging organization with the next wonderful product, occasionally you want an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial companies at an early stage - shelled out far more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Finding an angel investor, however, is not an effortless task. Safer Smokes Inc. is a single company that understands the challenge of attracting the correct investors. This improvement-stage business is tapping the smoking cessation industry with a distinctive tobacco-free of charge, nicotine-totally free smoke named Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is actually created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it could be also soon to method large venture capital firms, however time to move beyond networking with family and friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by way of to the genuine investment opportunity," stated Torigian. So how do businesses like Safer Smokes attract their angel?
- Have a clear-cut target industry for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
Most angel investors favor organizations that are likely to show positive money flow within their initial 18 months, so having these types of statistics about your marketplace can be an incentive.
- Match the enterprise strategy objectives to the angel's risk tolerance. Investors want to know the item or service will be unique and well-cultivated. Safer Smokes has a patented remedy that business officials say will "have an effect on the landscape of the wellness care market." setting up a business