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The first step in effective online San Diego SEO toolsfor a law firm is to decide what identity your firm has, and what law firm clients it really wants to attract, since this can dictate your website design. For instance , if you mostly cope with corporations, you may want an internet site that gives an even more conservative design with photos of the attorneys in formal dress, which is meant to communicate to potential clients that you're trustworthy. If your firm wants to reach out to the man on the street that might be defending himself against San Diego Search Engine Optimization a dui charge, then you definitely might opt for a more casual design meant to assure customers that hiring lawyers need not be described as a daunting process, with photos of smiling people on the home page.