Adam Willhoeft is an internet marketing consultant, digital marketing consultant, website marketing consultant, social media consultant, digital strategist, social media strategist and an online reputation management specialist. He works together with C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and results to the clients he works for.
Skills and Experience Summary (2012) 7 yrs. experience, with specific to digital/social media strategies and digital media buying 4 yrs. experience of a project manager role Bought and optimized over $25,000,000+ in ad inventory for online campaigns Managed annual advertising budgets over $12,000,000+ Performance Driven - all of it comes down to ROI Strong capability to influence key stakeholders and related decisions Ability to lead, work autonomously and collaboratively inside a fast-paced team environment delivering high quality results with a positive demeanor Strong history in managing client relationships and expectations Adapts to alter quickly
Experienced in the direct treatments for cross-functional production teams Managed a team of 8 (media buyers, designers, developers, and network engineers) Managed as much as 15 agencies/networks at one time to supply against the same goal Managed complex multi-disciplinary project teams through all phases of the project life cycle, providing leadership, coaching, and training to attain aggressive targets Evaluated deliverables to ensure the work met requirements and maintained an advanced level of quality Fluent with the use of project management tools and methodologies. Advanced skills in Microsoft Project, 'microsoft office', and Visio Ability to think “outside the box” and give rise to the improvement of internal processes Managed internet marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis Tracked and analyzed the performance of digital marketing campaigns in order to recommend approaches to optimize programs that deliver value and surpass objectives. Strong analytical and problem solving skills
Digital Media Buying (Web|Mobile|Social|Video|Email)
internet consultant - Adwords certified I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns P&L accountability and competitive against KPI’s Optimized and analyzed connection between purchased media so that you can maximize revenue opportunities, and reach campaign objectives Conducted A/B and multivariate testing to optimize landing pages Expertise in performance branding and digital strategies in national and international markets Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points Acquired web and mobile inventory in RTB all the major DSPs and ad exchanges by using DMPs on a CPA, CPC and CPM basis Ability to manage complex negotiations to successful closure and delivery Handled the tasks of generating insertion orders, sending out creative, and confirming ad space and tracked the delivery of most purchased media Increased client cookie pools as much as 100x Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)* Relationships with all the media representatives within all of the top advertising and mobile networks High proficiency in Excel for reporting and analysis Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)
internet marketing consultant - Solid knowledge of search engine ranking factors, algorithms, site architectures and methods. (Post Google Panda) Ranked a customer on the first page of Google for your keyword, “home phone” Extensive knowledge about keyword research, density analysis, reporting and linking tools Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan Power to execute a link building strategy that will lead to improvement of lead generation and web prominence so that you can gain leadership position online Established progressive link building campaigns. Monitored competitor’s websites to determine “best practices” for improving website content, SEO strategy and prospecting. Understanding the social media environment, including blogs, internet sites, article directories and forums as an important component for SEO. Researched, identified and established partnerships with authoritative web sites for link-building Up to date on current search engine news, trends, algorithm changes, and SEO recommendations