Ford to Exit the Minivan Marketplace?
All the automobile blogs lately have been speculating on the direction that the Ford Motor Business is going to take in the wake of declining sales and stiff competition. We know that Ford has as well much capacity and we know that the organization will be closing some crucial plants and laying off an as yet to be determined quantity of staff. What crozier hadnt been clear is which models would be cut from the line up. Now, it seems that Ford will exit the lucrative minivan marketplace. Thats appropriate, Ford apparently will stick with developing cars, trucks, and SUVs, and leave the minivan market place to the other players.
Ever since the Chrysler Corporation invented the minivan market back in the early 1980s with its line of K-vehicle derived minivans the Dodge Caravan, Plymouth Voyager, and the Chrysler Town & Country Ford has been playing catch up. Indeed, a series of forgettable star named minivans had been served up by Ford and summarily sacramental wine rejected by shoppers: the Aerostar, Windstar, and the Freestar. Later, both Honda and Toyota brought out their personal entries and Ford, along with Chevrolet identified themselves trailing badly in an overcrowded segment. Indeed, a number of GM divisions sell minivans, as does Kia and Nissan, producing the marketplace specifically tight.
Ought to Ford decide to go ahead with plans to ditch the censer minivan market, it wouldnt be a total retreat. For one, numerous buyers prefer the automakers popular Ford Explorer SUV even though its all wheel drive Freestyle wagon/crossover competes effectively also. Lastly, yet another automobile the Edge will soon make its debut and most likely pull numerous minivan buyers more than. The Edge will be yet one more crossover vehicle somewhat of a SUV/wagon hybrid and fill the want for buyers.
Yes, Ford seems ready to ditch the minivan marketplace. No loss to buyers and probably a wise move for the beleaguered automaker.