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First, the jargon. Back link: this is exactly where a internet site links to your website i.e. Website X has a link pointing to your web site, so your web site has a back link from Internet site X One particular-way link: exactly where only website X links to your site, but your web site does NOT link to site X Reciprocal link: where two sites have swapped links so they both link to every other Anchor text: the text/description that is connected with your link on the back link site. Page rank: Google's proprietary program for assigning a value (from 1-ten exactly where ten is very best) to the combined number and the good quality of back links pointing to your website. Usually abbreviated to "PR" Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine outcomes page, and the position of a site on it. So if a internet site has a SERP of three, it indicates for a distinct keyword search it appears on page 3 of the results. Note that some individuals use SERP to refer to the position on the page, so that a SERP of 3 could also mean the web site appears at #three on the very first page. Check you page rank and backlinks now! Speedy and effortless Page rank checking at what does it all mean? In the on-line advertising globe, Page Rank means a lot. Increasing a website's PR is one of the significant foci of on the web advertising and marketing. The goal is to get as high a PR as possible for your website. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the good quality of the site linking to your internet site. How does it do this? By measuring, amongst other issues, that site's PR. There is also evidence that the degree of relatedness of content is also important. If you web site is an e.g. Real estate internet site, then a back link from a website dealing in scuba gear may not be worth a lot to you. But back links from sites that have good PR and are related to you (e.g. by industry or by region/location) are nicely worth pursuing. By growing the quantity and quality of links pointing to your internet site, more than time you will boost your PR. Note also that several other engines also use back links as component of their SERP algorithm. Some might not be as sophisticated as Google, but a lot of measure the number of back links in their index and use this as element of how they rank your internet site below a certain search. You can check your back links and page rank at how do I boost my Page Rank? Firstly, make certain your site has great high quality content. Make other websites and their owners want to link to you. Then get out on the web and commence making propositions to other website owners in related fields. Ideally, you will get links from sites that have a larger Page Rank than yours, but this is not constantly achievable. What you must look for are web sites that: Have great content Are relevant or related to your website Have some Page Rank already (i.e. not brand new) Also, older domains may possibly do greater than newer domains Some of the do nots. Be wary of FFA (Cost-free For All) web sites typically these do you no great and can truly do you harm as they tend to be viewed as spam web sites by some engines. Do not "spam" your anchor text make it related and do not overload it with keyword phrases or repetitions. Vary your anchor text. Use diverse variations or re-writes of anchor text on distinct websites. Make confident the page exactly where your link will be placed has been indexed by the search engines. If it has not been indexed (or can't be for whatever cause) then you won't get any benefit from it. Make confident that the pages you spot links on have limits to the number of links listed. Single figures are perfect, but not often feasible. investigate high pr backlinks