Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's face it. Mobile devices have drastically shifted the web landscape to the point that in 2012 a lot more than 50 percent of all Internet connection was being done via handhelds of some sort. About 45 percent of mobile owners are using their devices to download social networking apps. In fact, 35 % of Android and iPhone owners inside the U.S. use apps for example Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies have a subdomain set up specifically for cell phones. So, for example, when users type  in to a smartphone, the GoNewSocial site actually understands that they are visiting the site from your mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the opportunity to target these Mobile Customers by providing mobile coupons using mobile devices are gaining popularity. As mobile users be acclimated to sharing their whereabouts via mobile phones, they're also are becoming more ready to accept receiving ads and mobile coupons strongly related where they are right now. In fact, more than 50 percent of respondents revealed that they wanted to receive location-specific advertising, with mobile coupons a more appealing incentive than check-ins. GPS and applications including Google Maps ranked highest accompanied by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller display size; designing messages which can be short, instantly understood, and effective; and making a call for action with minimal steps. Research indicates that mobile ads perform about five times better than Internet ads. The most common mobile ads are simple text links and display adds that are sold based on cost per clicks, cost per acquisition and value per thousand. These ads are much like the paid search campaigns on Google, Bing or Yahoo! Use mobile marketing methods to drive participation at exhibitions in order to drive traffic to retail environments. Make offers that are specific with the buying habits of one's mobile customers that is a big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. A lot of companies are using mobile apps to improve brand awareness and affinity. Your company can, too. But you must have a thorough knowledge of your audience. The best way to use apps would be to create something that is both useful and valuable. Moreover, it should be functional. Some apps ensure it is easy to make purchases with a few clicks. For example, the ShopRite app allows customers to look at and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a free of charge version of your app then let users decide if they are willing buy premium version with more features and content. Take for example the widely popular Angry Birds iPhone game. Its ongoing promotion would have been to offer a free version, while paid subscribers got access to more challenging levels and other free add-ons.